Tuesday 24 October 2017

One Product - three ways

Posted by at 9:12 AM in

One Product - three ways

Never mind scissors. When you want to change up the look of your hair, nothing gets the job done faster than playing with its texture. Our new Texture Tonic can easily transform your tresses from smooth to wavy—sans crunchy residue, thanks to a sugar-and-salt combo that doesn’t form a dull, mattifying film on hair like traditional beach sprays.


Allen Ruiz, Aveda Global Artistic Director, Hair Styling recommends scrunching the tonic into newly dried hair in place of hair spray for definition and texture. Or, use it on wet hair for added volume and movement once dry.


Here are three of Allen’s other favorite textured looks you can achieve with Texture Tonic:

COLOR AND STYLE BY AVEDA ARTIST OLIVIA PALMIRA; CUT BY AVEDA ARTIST DAVID ANDERS PALMIRA

BEACHY TEXTURE

Apply Be Curly™ Style-Prep™ to your clean, damp hair, from roots to ends. Then, use a comb to divide your hair into small sections. Spray Texture Tonic from mid-lengths to ends of a section, then use your fingers to twist the section. Repeat until all your hair is twisted in sections. Blow-dry twists using a diffuser, then spray Be Curly™ Curl Enhancing Hair Spray over the top of your head to lock in waves.

COLOR AND STYLE BY AVEDA ARTIST SAMANTHA LEE

CASUAL TEXTURE

Spray Pure Abundance™ Style-Prep™ on your clean, damp hair, from roots to ends. Blow-dry using the Aveda Wooden Paddle Brush. Divide your hair into sections and spray a section with Texture Tonic from mid-lengths to ends. Roll a section up to the root in a roller and pin. Repeat until all sections of hair are pinned in rollers. Spray Air Control™ Light Hold Hair Spray over the top of your head. Undo rollers, then use your fingers to gently separate your waves.

COLOR AND STYLE BY AVEDA ARTIST ALEXA FRANK

BOHO TEXTURE

Spray Pure Abundance™ Style-Prep™ on your clean, damp hair, from roots to ends. Blow-dry hair in sections, using a round brush. Twist hair as you unwrap it from the brush to create waves. Puff Shampure™ Dry Shampoo into hair from mid-lengths to ends, then spray Texture Tonic through mid-lengths and ends. Scrunch ends with your fingers for an undone look.

ARE YOU LOVING THE NEW TEXTURE TONIC?

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TOUSLED HAIR MUST-HAVES

texture tonic

NEW

TEXTURE TONIC

Define and enhance natural texture, create piecey definition

$9.00 - $25.00

air control<span class="trade">&trade;</span> light hold hair spray

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AIR CONTROL™ LIGHT HOLD HAIR SPRAY

flexible, lasting hold for all hair types

$9.00 - $29.00

pure abundance<span class="trade">&trade;</span> style-prep<span class="trade">&trade;</span>

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PURE ABUNDANCE™ STYLE-PREP™

infuses hair with all-day weightless volume

$9.00 - $25.00

shampure<span class="trade">&trade;</span> dry shampoo

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SHAMPURE™ DRY SHAMPOO

instantly revive your hair and senses

$27.00 - $31.00

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