JOIN US IN OUR NEW SKIN CARE JOURNEY: TULAS?RA™
The story of tulas?ra™ starts with the wisdom of ancient Indian Ayurvedic practitioners, who believed that balanced skin is beautiful skin, and extends to the present-day Aveda labs in which naturally derived ingredients provide the foundation for advanced treatments. In short, it weaves the best of what’s old with the best of what’s new into Aveda’s completely new beauty paradigm—advanced science, ayurvedic wisdom, and proven results.
As with all of Aveda’s products, aroma figures prominently into the formulation of the new line. “As the in-house ‘pure-fumer,’ I always want to make sure I’m creating aromas that complement the treatments they’re going into,” says Guy Vincent, Head of Aveda Pure-Fume™ Aroma. In the case of the tulas?ra™ radiant oleation oil, Guy used three key oils: organic rose, jasmine, and geranium. “I wanted it to convey the feeling that seeing dew on the petals of a rose on a new day gives you,” he says. It also features certified organic sesame seed oil (the most widely used oil in the Ayurvedic tradition for its balancing and nourishing properties), certified organic sunflower seed oil (rich in oleic and linoleic acids, which help support skin’s natural moisture barrier), as well as rose hip oil, apricot kernel oil, and sweet almond oil—for slip and hydration.
The tulas?ra™ firm concentrate features a renewing aroma, comprised of organic patchouli, vetiver, and ylang ylang. The aim of the aroma is to “create a sense of strength and renewal,” says Guy. A bio-fermented peptide also helps promote natural collagen, which provides a firmed, more lifted, lineless appearance. Rounding out the mix, Sigesbeckia helps support the skin’s extracellular matrix, providing a tightening feeling on the skin, while Glucosamine promotes cell turnover and removes dull surface cells.
The tulas?ra™ bright concentrate is a “camphoracious” blend with spike lavender, says Guy. “It’s like clutching a handful of wild and precious herbs.” It also visibly reduces discoloration and evens the appearance of skin tone with licorice root extract and molasses extract.
The tulas?ra™ calm concentrate contains a soothing aroma of organic chamomile, clary sage, and neroli, which is meant to evoke the experience of sitting on one of your favorite chairs, clutching a chamomile tea, wrapped in a blanket. Lest you think this calming experience doesn’t come with skin care benefits, it also has antioxidant pomegranate fruit and algae extract to help it calm skin, and red raspberry plant stem cells, known for their restorative properties.
Breathe in and be beautiful—and while you do, know your skin is experiencing the advanced science, ayurvedic wisdom, and proven results of tulas?ra™.
ARE YOU EXCITED ABOUT TULAS?RA™?
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