Aveda's Rare Bloom Spring Collection
Join us and let our artists show you how rare beauty blooms with a palette
inspired by meadow flowers of Minnesota. Learn to create butterfly-winged eyes layered
in coriander rose, and lips like pink verbena petals. Everyone has their own
natural beauty — now’s the perfect time to celebrate yours!
A limited edition makeup collection from Aveda aims to deliver “a palette of magnetic and contradictory beauty”.
The spring/summer 2015 collection, ‘Rare Bloom’, features copper and ivory shades, as well as classical shades of indigo sky, blooming pinks, and deep plums.
“This collection helps guests to create a natural look and pair it with a focus on the eyes or lips, using contradictory colors for a truly unique and customized look,” said Janell Geason, Aveda global artistic director, makeup. “Shapes are delicate, like a petal or a butterfly wing, and shades are well-diffused. Nothing is overdone.”
Aveda makeup combines plant-derived ingredients and is formulated without parabens, talc, or mineral oil.